Top 10 Development Features
- Yunnan's strategic position has attracted many countries to embark on a strategic cooperation with the province.
- With 14 operating airports making up a total of 406 air routes, it is the province with most flights to South Asia and Southeast Asia.
- The north of Yunnan is connected to the Silk Road Economic Belt, whereas the south is linked to the Maritime Silk Road, making it the only province in China that can access to Southeast Asia and South Asia via land, as well as to Europe and Africa via the Middle East.
The three stages of tourism development in China:
According to World Tourism Organisation (UNWTO), China is expected to be the world's top tourist destination by 2020. 1.37 Inbound travellers will reach 137 million, dominating 8% of the global market. With more disposable income and leisure time among Chinese nationals, domestic tourism in China will continue to surge. This provides a huge potential for the Yunnan tourism industry.
Sightseeing Tours
With rich natural sites and cultural
landscapes as main draws, it involves
multiple stops at different points of interests.
Sightseeing + Entertainment
While enjoying the sightseeing tour,
element of engagement is incorporated
in the form of entertainment to make the tour more exciting for the traveller.
Sightseeing + Entertainment + Knowledge
To develop diverse tourism activities
that integrates entertainment,
knowledge and engagement.
Located at Lijiang, that is 140km away (within the one-hour tourism circle) from Shangri-La City. Lijiang has the potential of attracting 50 million visitors / tourists a year.
- After over 20 years of development, tourist arrivals in Lijiang increased 64 times between 1995 and 2019. Total tourism revenue from the year 1995 to 2018 surged 326 times.
- In 2018, Shangri-La attracted 30 million tourists (46.43 million visitors in Lijiang), which brought in tourism revenue of RMB32.6 billion (Lijiang recorded RMB99.8 billion), Shangri-La's tourism revenue still has a huge expansion capacity.
Total Length1,600km
Covering6 cities in Yunnan
Dali Lijiang Shangri-La
Deqen Gongshan Lushui
| Positioning | A World Class Tourist Destination Like No Other |
|---|---|
| Planning | Masterplan to be drawn up by local and foreign creative agencies and experts |
| Time | Approximately 3 years |
| Development | New Product of Cultural Tourism, Health Tourism Industry, Conservation of Ecosystem, Improving Living Environment, Building Communication Infrastructure |
Located in "heaven on earth" Shangri-La, not only it is rich in culture and history, it is also blessed with vast energy unrivalled elsewhere:
- Qizong Village – Witnessed the reincarnation of 30 living Buddha
- Ancient Tea Horse Road
- A sacred place where Bodhisattva descents
- Natural Clockwise Spiral Pine Tree Forest
- Gateway to the legendary Shambhala Kingdom
- Thousand-year heritage of Tibetan Mani Stones
- Thousand-year-old Sun Temple
Shambhala Tibetan Culture International Community Stone Carving Museum will be home to the World's Largest Shambhala Mandala
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50,000LanLiuLi Spacetime Cabin
60,000Shambhala Sun Spacetime Cabins
Total Units
0.2% of 65 trillion Potential Customers
Spacetime ShengJi
Limited Units
Unicorn Product
Emerging Blue Ocean Market
Potential Appreciation Value Up to 3-10 times
Tons of Business Opportunities
Cultural Tourism Energy Industry
Pairing the development's distinct features with
elements of Tibetan culture, there is no rivalry
of this scale seen in the market thus far, making
it an emerging blue ocean market with huge demand and a potential for strong growth.